Work
Meta Projects
Senior Visual Designer
I was part of the Global Business Creative Marketing team, where we focused on helping more than 7 million small businesses market & advertise more efficiently using Meta tools. We design emails, landing pages, PDFs and other marketing assets that provide guided tools or training for small businesses that enable connections with customers, empowering their business’s growth and success.
Holiday Reels Guidance Ads
The Holiday Reels Guidance project aimed to boost Reels adoption via prescriptive guidance and timely best practices on Reel creation for the 2024 holiday season. The ads featured the Holiday Marketing guide (PDF) to deliver unique content for businesses to help them plan for peak season performance. This campaign also had 3 email drops to accompany the ads.
Lead Ads Adoption for <$200 Tier
This particular project was focusing on those businesses who spend less than $200/mo on advertising with Meta tools. The goal was to provide <$200 Tier 1 advertisers with educational content and guidance into Lead Ads best practices. Lead Ads are designed to help advertisers find people who may be interested in their products or services and collect information from them.
Advantage+ Shopping Campaign
Advantage+ campaigns create optimized ads through automation and machine learning. This campaign aimed to improve engagement and adoption rates of a previous campaign by sub-segmenting the audience by high vs low spenders to address the differences in motivators/barriers to adopt amongst high and low sophistication advertisers.
The creative focused on a split journey across high vs low spenders:
Low Spenders: $1-5k per month
High Spenders: >$5k per month
James Cameron Poster
An internal office poster for a fire-side chat with director James Cameron in May 2025. Pivoting from small business marketing, I had the opportunity to go back to my graphic design roots in creating this poster, using one of James Cameron’s more popular quotes.