General Motors
Senior Visual Designer
Part of the HID, Mobile Experience team where we managed the mobile app creative. Maintaining the current app with tweaking experiences and adding in new features like Super Cruise. We kicked-off an app redesign Q1 of 2026 where I helped with the new design system component library and multiple areas of the app, including Super Cruise, HEMS Demo Mode, and Energy management features.
Super Cruise
Super Cruise is an available driver assistance technology that allows hands-free driving on compatible roads. When on compatible roads and activated, it handles the steering, acceleration, and braking, helping maintain a selected following distance from the vehicle ahead.
I provided support to help users be aware of this feature in the Maps section of their mobile app. Users would be presented with a dialogue display to introduce the feature.
When users navigate to the Maps section, the Super Cruise feature is nested in the Map Filters, with a simple toggle. When toggled on & returning to the map view, if there are compatible roads nearby, they would be highlighted. This feature coincides with an in-vehicle experience with the steering wheel illuminating and a dashboard icon indicator.
HEMS Demo Mode
This particular project was focusing on those businesses who spend less than $200/mo on advertising with Meta tools. The goal was to provide <$200 Tier 1 advertisers with educational content and guidance into Lead Ads best practices. Lead Ads are designed to help advertisers find people who may be interested in their products or services and collect information from them.
Advantage+ Shopping Campaign
Advantage+ campaigns create optimized ads through automation and machine learning. This campaign aimed to improve engagement and adoption rates of a previous campaign by sub-segmenting the audience by high vs low spenders to address the differences in motivators/barriers to adopt amongst high and low sophistication advertisers.
The creative focused on a split journey across high vs low spenders:
Low Spenders: $1-5k per month
High Spenders: >$5k per month
James Cameron Poster
An internal office poster for a fire-side chat with director James Cameron in May 2025. Pivoting from small business marketing, I had the opportunity to go back to my graphic design roots in creating this poster, using one of James Cameron’s more popular quotes.